Lewis Model
Intercultural misunderstandings and irritations often arise in the non-visible areas of culture. These include values (basic assumptions, world views), communication (styles of speech, listening habits) as well as the notions of time (time sequences, planning, keeping appointments) and space (body language, public/private relations). For successful intercultural cooperation, it is important to be aware of the differences in these areas. It is just not enough to pay attention only to visible characteristics such as rules of politeness, dress codes and eating habits. This is where the Lewis model comes into play and describes three types of culture: linear-active (fact- and task-oriented, structured way of working, direct expression), multi-active (relationship-oriented, flexible) and reactive (respectful and listening, avoiding open confrontation). Lewis now assigns many countries to these cultural types in a pyramid according to their characteristics. The arrangement makes sense to